The fifth series of Dancing On Ice began airing on ITV on 8 January 2010 with a preview show, then started officially on 10 January, and concluded with the final on 28 March 2010. The show was presented by returning hosts Phillip Schofield and Holly Willoughby. A new Dancing on Ice companion show called Dancing on Ice: Friday was hosted by Ben Shephard and last year's contestant Coleen Nolan. Four of last year's judges returned – Karen Barber, Nicky Slater, Jason Gardiner, and Robin Cousins. West End star Ruthie Henshall left the show after only two series, and was replaced by Spice Girls singer Emma Bunton. The series was finally won by Hayley Tamaddon and Daniel Whiston, beating Gary Lucy into second place and Kieron Richardson into third place.